The Synergy Project
The Synergy Project was one of London's best events for the thinking clubber. This one-night indoor mini-festival transformed the cavernous tunnels of seOne under London Bridge station with musicians, DJs, VJs, performers, and artists drawn from a diverse range of creative genres. I went all most all of the 27 events and was one of the regular photographers there since late 2004. They were by far the most visually sumptuous of all the clubbing events I've ever been to.
But they were much more than just another good night out. In a society which generally perceives clubbing as a form of escapism associated with values of transgression, Synergy re-invented the clubbing experience as an educational tool, raising awareness of the many crucial issues affecting our world today. Working in collaboration with national and international NGO's, each event weaved these key issues and themes into the ever changing roster of performances, debates, workshops, multimedia shows, decorations, and stalls to inspire action through celebration.
It had its roots in the UK's long established alternative and conscious clubbing movements stretching from the UFO Club and Middle Earth Club in the 1960's through Whirlygig in the 1980's (and still going strong), Megatripolis and Cooltan Arts Centre in the 1990's, and The Warp Experience (a 24 hour theatrical play within a 24 hour goa/psy-trance party) at the turn of the millennium. For boring reasons, the last two events were rebranded as Luminopolis.
Watch The Synergy Project Documentary for more.