The Synergy Project is one of London's best events for the thinking clubber. This one-night indoor mini-festival transforms the cavernous tunnels of
seOne with musicians, DJs, VJs, performers, and artists drawn from a diverse range of creative genres. I've been one of the regular Synergy photographers since late 2004 and they are by far the most visually sumptuous of all the clubbing events I frequent.
But they are much more than just another good night out. In a society which generally perceives clubbing as a form of escapism associated with values of transgression, The Synergy Project re-invents the clubbing experience as an educational tool, raising awareness of the many crucial issues affecting our world today. Working in collaboration with national and international NGO's, each event weaves these key issues and themes into the ever changing roster of performances, debates, workshops, multimedia shows, decorations, and stalls to inspire action through celebration.
The Synergy Project has its roots in the UK's long established alternative and conscious clubbing movements stretching from the
UFO Club and
Middle Earth Club in the 1960's through
Whirlygig in the 1980's (and still going strong),
Megatripolis and
Cooltan Arts Centre in the 1990's, and
The Warp Experience (a 24 hour theatrical play within a 24 hour goa/psy-trance party) at the turn of the millennium.
Being the masters of change, The Synergy Project is constantly evolving. Spurred on by a hostile legal attack from
The Synergy Centre, The Synergy Project will be changing its name for the next season of parties in October 2008, and are taking this as a great opportunity to further improve what are already exceptional clubbing events. Watch this space... Tune In, Turn On, and Boot Up!